Why You Should Turn Off Notifications On Your Phone
darshankalola.substack.com
We all receive a barrage of notifications on our phone each day. Slack messages, text messages, sports updates, and the most precious of them all, social media notifications. So why are apps so keen on sending these notifications to our phone? Is it that they want to keep us informed on relevant information, like when someone emails us or sends us a private message? But that doesn’t explain the range of notifications we receive. Most apps, social media apps in particular, send us notifications about viral posts or trending topics or new promotions, things that have nothing to do with us and can be produced whenever developers choose. What explains these notifications? From my experience as a software engineer at Google and YouTube, as well as working on dozens of independent projects with friends, the fundamental reason to send notifications is to drive growth. Each notification is an opportunity to increase engagement of the user base, by getting them to interact and spend more time on the platform.
Why You Should Turn Off Notifications On Your Phone
Why You Should Turn Off Notifications On Your…
Why You Should Turn Off Notifications On Your Phone
We all receive a barrage of notifications on our phone each day. Slack messages, text messages, sports updates, and the most precious of them all, social media notifications. So why are apps so keen on sending these notifications to our phone? Is it that they want to keep us informed on relevant information, like when someone emails us or sends us a private message? But that doesn’t explain the range of notifications we receive. Most apps, social media apps in particular, send us notifications about viral posts or trending topics or new promotions, things that have nothing to do with us and can be produced whenever developers choose. What explains these notifications? From my experience as a software engineer at Google and YouTube, as well as working on dozens of independent projects with friends, the fundamental reason to send notifications is to drive growth. Each notification is an opportunity to increase engagement of the user base, by getting them to interact and spend more time on the platform.